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Consumers Clamor for Vintage Glam: Spate

Hollywood waves; natural, shapely brows and SPF-packed foundation are dominating Google searches in beauty.

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By: Lianna Albrizio

Associate Editor

The bouncy, voluminous waves of Hollywood bombshells like Marilyn Monroe and Elizabeth Taylor is the hairdo consumers are coveting, according to beauty trend tracker Spate.    They also want natural, shapely eyebrows and foundation packed with essential SPF to keep their complexions looking youthful and immaculate.  Hollywood Waves According to Spate, there are 12,600 searches on average every month in the US for Hollywood waves, which is medium volume relative to other hairstyle...

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